Client Questionnaire * Client Questionnaire * Client Questionnaire * 01. THE CLIENT Name * First Name Last Name What is the full name of your company? Email * Phone (###) ### #### Your website URL (if you have one!) 02. ALL ABOUT YOUR BUSINESS The person that knows your business best is you! Help us learn more about what you do in order for us to effectively help you tell your story! When filling out this section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is. Tell me about your business! Give a brief overview of what your business does. How long has your company been established? Why did you start your business? What keeps you going? What is the meaning behind your business name? 03. WHAT IS YOUR BRAND What is your brand? Do you use a tagline for your brand? Are there any specific colors you associate with your brand? Do you want to retain certain styles, such as font or graphic styles, across your social media mentions? Who are your brand's main competitors? What sets you apart from them? 04. WHO IS YOUR TARGET AUDIENCE? Who is your target audience? Specify the age, gender, and other personality traits of your target audience. What are your audiences' needs? Who do you consider to be your potential audience but are not yet part of your target audience? How does your business help your audience? What are your audience's goals and needs? How do your products/ services help them achieve? 05. WHAT IS YOUR BRAND TONE? How would you describe your brand voice? How would you like the tone of your social media posts and content to be? What is the message you are want to convey with your social media activity? 06. CONTENT STRATEGY Do you have any brand assets? Please help to provide a dropbox or google drive link to any images, messaging/promotions, logos, etc that you might have on file. This will assist me in creating the content calendar for review. What types of content would you like to share on social media (e.g., before-and-after photos, treatment explanations, staff introductions, educational posts, promotions, blog articles)? Are there any specific treatments you want to highlight on social media? Do you have any concerns about promoting certain procedures on social media? How do you want to address potential client questions or concerns about treatments? How do you want to address potential client questions or concerns about treatments? Thank you!